Would You Read This?

Think of fonts as language.
Think of paragraph spacing as a breath. If you’ll notice, when I write to you, I breathe a lot! That’s because I want you to feel comfortable with what you read.
A constant barrage of words with no breathing room is overwhelming to your reader.
If you really want to capture your reader’s attention, it’s your job to make your reader feel like they are sitting down with you for a relaxing cup of tea or coffee.
Take a look at the paragraph below. Would you read it? Do you think customers would read it?
Why Get A Back Facial?
Whether you’re a male or female, it is desirable to have a back which you can show off in swim wear on the beach, a great night out in a low back dress for prom or homecoming, or intimately with your loved one in private. Very often, people tend to ignore the hygiene and skin care for their backs.  But like the skin on our face, pores on the back can get clogged with oils and bacteria and thus, allow for black heads, white heads and pimples or acne to be formed. On the other hand, there are many people who get too enthusiastic about wanting to look good instantly and over scrub their backs in the shower.  Little do they understand that unless the bath tools used are clean or sanitized, warm water and a dirty scrub will contribute to a blemished back. Get your beach plans in action and come to ______ to experience a One Hour Back Treatment by Our Licensed Esthetician.
   
Remember to bold sparingly. A paragraph of bold sentences is overwhelming to your reader. And there is no breathing room in this piece!
Use short paragraphs to get your message across. The above paragraph was written as Spring approaches in the U.S.
If the writer had connected the upcoming bathing suit weather with dreaded “backne,” this paragraph would have made a deeper impression on the reader.
As it is, it’s useful information with no real bond to the reader.
Build a bond. Grow sales. Take a breath!
Keep it going,
Susan

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s