The Secret Life Of Fear

Fear is like a super villain. It morphs from one form to another. You can play it at any speed or ball it up and swallow it whole, or stand completely still while it engulfs you.

I should know. I’m the queen of gut-wrenching, horror movie fear. I grew up on it. And like every addiction, I’ve been on and off the wagon over the years. Mostly off.

But there comes a time when you hit rock bottom and you know it. Something has to change, and that something is you.

Or in this case, me.

Imagine that.

Fear is a mountain of secrets that I spent years refining, tamping down until it had become a concentrated cube of lethal beliefs, and it was costing me plenty.

But as the saying goes, when the student is ready, the teacher appears. Enter Lynn Grabhorn’s book, Excuse Me, Your Life Is Waiting. Finally, somebody gave me life’s little instruction book on overcoming addiction to negativity…and I was ready.

What’s this got to do with business? Everything.

What we believe plays out in front of us everyday. It’s a lot like magic. That’s how powerful your emotions are. Don’t believe it?

Tune into your thoughts for just one day. What are you saying about your business, your staff, your customers, yourself?

Now look around you. What do you see?

What you say to yourself all day long is acted out in intimate detail.

If you don’t think you can grow your business by XX%, you can’t. You make the rules, only you can break them.

And that’s where I am right now, re-writing old rules, replacing them with positive ones, creating a foundation of belief that what I want is actually possible.

Already I have picked up a major new client and I have had several new inquiries regarding my newsletter business.

Coincidence? There are no coincidences.

The truth about success is this. You can buy all the business tools in the world, hire all the greatest gurus, but if you don’t believe in your abilities AND let go of your need–yes, need– to be negative, it won’t happen.

It can’t because your belief is law.

And isn’t that the  second scariest part; declaring not to the world, but to yourself, that you have the right to be who you are and earn great money doing what you love? The first fear, of course, is actually allowing yourself to put those positive thoughts into action!

Start noticing what you say and the intensity behind it. That’s your secret life working for you or against you all day, everyday. You’re in charge of it!

There’s no need to ask, “Where do I want to go with my business?” until you answer the question, “Who do I want to be?” That secret belief determines everything about your life.

Susan offers business coaching in the areas of marketing and personal development for salon, spa and medical spa owners. Her newsletter service is used around the world to retain existing clients and to get them spending more money with you. Learn more about the wide variety of subscription options here.

What Makes An Ad Pull Like Crazy

To get an ad to work requires two mind shifts on your part:

1.    Let go of what you think is a great ad

2.    Embrace what actually works

Business owners forget that marketing isn’t about the business ego, it’s about the client ego; two very different points of view.

That’s why your marketing must appeal to a problem or concern that your clients want solved. Forget about how many awards you’ve won, how many years you’ve been in business and so on. The bottom line is this:

 Do you solve problems?

Take a look at the components of an ad that brings in the bucks:

  • A benefit-rich headline or a curiosity headline, e.g., “Who Else Wants To Look Years Younger Without Surgery?” Or, “Love Your Next Cut Or It’s Free!”
  • Copy that speaks directly to your target audience, e.g., “I was looking forward to the sun and the beach…and then I remembered my feet!” Or, “We change dry, damaged hair into soft beautiful hair. Here’s how!”
  • Great Offer-Value-add your services and create packages that sell. For example, “$319 in facial or hair services for an incredible $99!” You must break down your offer so clients can see what they’re getting.
  • Limit the number of packages you sell. This creates scarcity and encourages people to pick up the phone and book. Tracking your offers allows you to see which ones are your best sellers.
  • A kick butt guarantee-A strong guarantee reassures your clients that you have their best interests at heart. It will bring you new business, too! I cannot stress this enough. Don’t be afraid to use it.

Placing value added promos in your newsletter increase the value of it. Your clients want to know what you’re offering this month. So, listen to your customers complain about their hair, skin, nails, etc. and pick up a common theme. That’s where your next ad campaign is lurking.

Got questions? Feel free to email me: susan@easysalonnewsletters.com

Has Nail Polish Become Revolutionary?

Well, it certainly seems so. First, Shellac took the nail world by storm, offering a step down version of acrylic nails with great results. Lighter, but in my opinion, nearly as durable as acrylics and gels, women don’t have to compromise the health of their nails for the price for beauty.

Now there is another step down opportunity for the nail polish crowd. This one is for polish wearers who don’t need the extra layer of protection that fragile nails need. It appears to be a major upgrade to the application of traditional nail polish

Enter Dazzle Dry. I haven’t tried this new system, but it does look promising for those lucky women who have strong nails. Hence, the reason I probably won’t try it. I have puny nails.

However, the website touts that the polish “revolutionizes nail care by slicing the time it takes for a normal manicure to dry by more than half.” Wow! That sounds like a revolution to me.

If Dazzle Dry can stand up to its claim, then certainly OPI, Essie and other major nail polish players will follow suit. It’s certainly a revolution that’s long overdue!