Why You Can’t Find The Answer

My girlfriend and I got together to watch a movie at her house. She put the DVD in and hit a button. The playback didn’t go as planned. Some weird information came up on the screen.

My friend got flustered. “I don’t know what to do,” she said. She kept pressing buttons but nothing made sense. Finally I suggested she call customer service.

“But this is a problem with the TV, not the satellite,” she said dismissively.

“But Dish works with your TV. Just give them a call. All they can do is say no.”

My friend kept pressing buttons and looking through her Dish manual. “I don’t know what to do,” she said. I suggested twice more that she call the Dish customer service people.

Then the TV began loading the channels. “What’s it doing?” she asked in a panic.

“It’s loading the channels,” I said. “Just let it do its thing.”

“But it says it’s analog. We haven’t had analog in years!” She clicked out of the loading screen. “I don’t know what to do!” she cried.

Finally, she went next door and got her neighbor to come over. He got the satellite to start loading the channels.The bit with the analog came up again. “But we haven’t had analog in years,” my friend said nervously.

“Just let it do its thing,” he advised. She did and the channels came back on the screen. “Well, look at that,” she said to me. “You were right.”

When you can’t find the answer, it usually has very little to do with the problem and everything with how you perceive the problem, and yes, the people around you.

The answers are there, but it’s really hard to hear them when you’ve decided none of the answers you’ve been given could possibly work.

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The Message Of Procrastination

“I’ll do it tomorrow. “Sound familiar? It’s one of my favorites. Whenever I say those fatal words, I know I’m in trouble, especially if I don’t write down the task to be accomplished.

Like you, I have days where I feel like my head is going to explode and there’s no way in hell I’m going to get everything accomplished. And, of course, I have the proof to back it up:

  • My internet connection is running incredibly slow
  • No one has returned my emails or phone calls
  • The cat just barfed on the rug

These are all classic signs that I’ve wandered far and deep down the road of procrastination. Hate when that happens.

Procrastination is a message. It’s a desperate attempt to both thwart your efforts at creating the life you want and to slow your butt down! (in a good way)

That’s where it gets so confusing. Success gurus tell us it’s old programming sabotaging our new efforts to break free. I think that’s true. It happens with me all the time.

But there is another edge to procrastination. It’s the one telling you to stop and rest. The trick is to know the difference. If you’re spending most of your time on projects that don’t advance your financial freedom then procrastination has you where it hurts most.

When I have those days, I literally force myself to do one task I have put off for weeks. The sense of freedom is mind blowing. I’m suddenly weightless and giddy.

At other times, I realize my eyes hurt from focusing so much on important tasks at hand, my contacts have dried out. I’ve forgotten what my husband just said and the cat barfed on me! That’s when it’s time to TAKE A BREAK!

The message of procrastination is tricky. To decipher it, you have to be honest with yourself and that’s the one thing procrastination hates!

Be good to yourself,

 

 

 

P.S.

If your marketing efforts don’t seem to be working, or you’re just not getting the response you want, let me know. I’d be glad to give you 15 minutes of my time to take a look at what you’re doing. My email address is: susan@easysalonnewsletters.com

Is Word Of Mouth Advertising Choking Your Business?

It’s the gold standard; at least that’s what most businesses believe.

Word of mouth marketing is a cheap but effective way of building your client base. And it says that your customers think enough of your work to send their friends to you.

So how can the most sacred form of advertising also choke the life out of your revenue and your business growth?

Easy…

1. Relying either solely or primarily on word of mouth advertising generates the highest risk of having your business stuck in a rut. It’s hard to introduce new products or services if your client base is satisfied with the status quo. This can drive you nuts.

2. You get used to taking what comes your way instead of actively seeking out your ideal customer. Maintaining a proactive stance with your business keeps you solidly in control, allowing you to navigate it more profitably, and attracting more of the clients you want.

3. Referrals are unpredictable and uncontrollable. There just isn’t any consistency to feed your business new clients month after month.

So how can you rise above the tricky, but ego-satisfying trap of word of mouth marketing?

Take the bull by the horns. Develop marketing messages that attract your ideal customer. Find out where those customers are and make them an offer they can’t refuse.

If You’re Happy With The Status Quo…

If you’re happy with and trust that the flow of business you have right now will continue, then do nothing.

What To Do Next

But, if you want to grow your business—and most importantly—actively direct that growth profitably, then consider value-add advertising—not discounting—with all your marketing.

And use print newsletter marketing. Whether it’s my newsletter template or something you take the time to do yourself, add print to the mix. It’s trackable and measurable.

And it gives you what email can’t. It builds a loyalty fence around your customers. It gets clients spending more, booking more and referring more.

Got questions? Email me: susan@easysalonnewsletters.com

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Walk Away From Geezer Advertising

Yes, yes, yes.

Just like this couple, you’re pretty sure your advertising is different. It looks different to you because it’s important to YOU.

But to the public, it looks like the same ad as the salon or spa down the street. They might as well be looking in the mirror of ghastly advertising. The only thing that changes is the name of the business.

It’s an old, ineffective way of getting new customers. Just call it geezer advertising.

So will you do yourself a favor? Just stop it. Stop wasting money and time.

Find the people that are looking for you. The richest place on earth to find those folks is right in your own business. Use online and offline newsletters to reel in quality new customers through referrals.

With newsletter marketing, you pull referrals from a quality pool of customers–your clientele! That means a better caliber client for you at a fraction of the marketing cost.
Leave geezer advertising to the feeble. You take the high road! And what is that exactly? Value-add your sales campaigns and include them in your newsletters. The effectiveness of your newsletter will soar.

 

Want more info on value add marketing? Shoot me an email and tell me how you attract new customers and retain current ones. I’ll send you a primer on value add marketing. It will show you the breakdown of an ad I did when I owned my spa.I’d love to hear from you! susan@easysalonnewsletters.com

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The Free That Crossed The Line

So here’s what happened. Another marketer approached me about helping me grow my business. This person wanted to include three issues of my newsletter–as a bonus– in with his information marketing product. I would get no contact names, no way to start a conversation with the prospect. The marketer would get paid for the product purchase. I would get an opportunity to be visible, and maybe, if people thought about it, the chance to have them join my subscription service.

This person told me how great it was to give away my product. If people liked it, they would go to my site and place a subscription. Hmmm….sounded like a big fish story to me. First and foremost, the prospect would not get the full benefit of my service, just a print newsletter, nothing else.

I offer a lot more than just a print newsletter. I also know how overwhelming it can be to hand three issues of a newsletter to someone and say, “Have at it.” It’s unfair both to the prospect and to me. I set my service up to bite size the process, helping subscribers get into the flow of it all. The way this marketer wanted to do it did not honor that learning curve at all. It was simply a bonus that cost them nothing.

We went round and round. Finally, I said no. I knew in my heart it was a bad deal. The Big Promise of a “huge opportunity” was simply thin, stale air…for me. For him, not so much.

I have other internet marketing friends who truly have helped me with my business. Their generosity and feedback has been nothing short of amazing. And let me tell you, I cannot wait to help them with their businesses. I will do whatever I can to let people know how great they are.

Why? And this is an important why...they honored my decisions. These other marketers offered their advice, allowed me to consider it and to make up my own mind. More times than not, I followed their advice.

Not once have the other professionals brow beat me into trying to do something that benefited only them. These marketers see a need in the marketplace. They know it will benefit them as well as me to get my business humming. They are willing to work with me, and at my pace. What a gift!

The other marketer? After I declined the original offer, I asked that my affiliate banner be placed on their site. No response. And of course, I didn’t expect any.

Here’s what the original marketer failed to grasp. It’s important to work with people where they are at that moment. The offer–at that moment–just didn’t sit right with me. Maybe I made the wrong choice, who knows? But I wasn’t ready for it. However, I was ready to test out their market by asking to have my banner placed on their site.

By allowing me to build some confidence in their ability to bring me business, maybe I would have re-visited their original offer. Now we’ll never know.

Baby steps.

Just because we don’t get what we wanted at the time doesn’t mean we should close the relationship. As you well know, sometimes no means, “not right now.”

Don’t forget that.

 

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