Walk Away From Geezer Advertising

Yes, yes, yes.

Just like this couple, you’re pretty sure your advertising is different. It looks different to you because it’s important to YOU.

But to the public, it looks like the same ad as the salon or spa down the street. They might as well be looking in the mirror of ghastly advertising. The only thing that changes is the name of the business.

It’s an old, ineffective way of getting new customers. Just call it geezer advertising.

So will you do yourself a favor? Just stop it. Stop wasting money and time.

Find the people that are looking for you. The richest place on earth to find those folks is right in your own business. Use online and offline newsletters to reel in quality new customers through referrals.

With newsletter marketing, you pull referrals from a quality pool of customers–your clientele! That means a better caliber client for you at a fraction of the marketing cost.
Leave geezer advertising to the feeble. You take the high road! And what is that exactly? Value-add your sales campaigns and include them in your newsletters. The effectiveness of your newsletter will soar.


Want more info on value add marketing? Shoot me an email and tell me how you attract new customers and retain current ones. I’ll send you a primer on value add marketing. It will show you the breakdown of an ad I did when I owned my spa.I’d love to hear from you! susan@easysalonnewsletters.com

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